[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.doel.cz\/musi-byt-nase-nabidka-vzdy-ta-nejlevnejsi\/#Article","mainEntityOfPage":"https:\/\/www.doel.cz\/musi-byt-nase-nabidka-vzdy-ta-nejlevnejsi\/","headline":"Mus\u00ed b\u00fdt na\u0161e nab\u00eddka v\u017edy ta nejlevn\u011bj\u0161\u00ed?","name":"Mus\u00ed b\u00fdt na\u0161e nab\u00eddka v\u017edy ta nejlevn\u011bj\u0161\u00ed?","description":"O tom, \u017ee mezi jednotliv\u00fdmi firmami zu\u0159\u00ed nel\u00edtostn\u00fd konkuren\u010dn\u00ed boj, kdy se ka\u017ed\u00e1 z nich … ","datePublished":"2023-09-23","dateModified":"2023-10-26","author":{"@type":"Person","@id":"https:\/\/www.doel.cz\/author\/#Person","name":"","url":"https:\/\/www.doel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"doel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.doel.cz\/wp-content\/uploads\/marketing1_1.jpg","url":"https:\/\/www.doel.cz\/wp-content\/uploads\/marketing1_1.jpg","height":0,"width":0},"url":"https:\/\/www.doel.cz\/musi-byt-nase-nabidka-vzdy-ta-nejlevnejsi\/","about":["N\u00e1kupy"],"wordCount":431,"articleBody":"   O tom, \u017ee mezi jednotliv\u00fdmi firmami zu\u0159\u00ed nel\u00edtostn\u00fd konkuren\u010dn\u00ed boj, kdy se ka\u017ed\u00e1 z nich sna\u017e\u00ed odl\u00e1kat od ostatn\u00edch co nejv\u00edce z\u00e1kazn\u00edk\u016f, nen\u00ed sporu. Dob\u0159e o tom v\u011bd\u00ed snad ji\u017e mal\u00e9 d\u011bti. Sou\u010d\u00e1st\u00ed tohoto konkuren\u010dn\u00edho boje je v\u0161ak i to, aby na\u0161e nab\u00eddka kmidesign.cz byla lep\u0161\u00ed ne\u017e ta, kterou maj\u00ed ostatn\u00ed firmy.K tomu se obvykle pou\u017e\u00edv\u00e1 cena. Koneckonc\u016f, je to jeden z nejv\u011bt\u0161\u00edch argument\u016f. Lid\u00e9 cht\u011bj\u00ed u\u0161et\u0159it pen\u00edze a tak v\u017edy s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed koup\u00ed to, co je zrovna v danou chv\u00edli nejlevn\u011bj\u0161\u00ed, bez ohledu na zna\u010dku.To je tak\u00e9 mechanismus, kter\u00fdm trh tla\u010d\u00ed ceny dol\u016f a kter\u00fd zp\u016fsobuje, \u017ee nap\u0159\u00edklad z\u00e1kladn\u00ed potraviny nestoj\u00ed astronomick\u00e9 \u010d\u00e1stky. Jist\u011b, nefunguje to perfektn\u011b, av\u0161ak o \u00fa\u010dinnosti tohoto principu nelze pochybovat. Nen\u00ed v\u0161ak ani zdaleka jedin\u00fdm, kter\u00fd lze v konkuren\u010dn\u00edm boji pou\u017e\u00edt.Krom\u011b ceny toti\u017e m\u016f\u017eeme pou\u017e\u00edt i mnoh\u00e9 jin\u00e9 argumenty. Jedn\u00edm z nich je princip exkluzivity. Lid\u00e9 jsou ochotni platit, pokud maj\u00ed pocit, \u017ee za sv\u00e9 pen\u00edze dostanou n\u011bco speci\u00e1ln\u00edho, co hned tak n\u011bkdo nem\u00e1. I to je d\u016fvod, pro\u010d vid\u00edme tolik speci\u00e1ln\u00edch \u010di limitovan\u00fdch edic i u potravin, kde to v podstat\u011b v\u016fbec ned\u00e1v\u00e1 smysl.D\u00e1le se m\u016f\u017eeme tak\u00e9 pokusit vytvo\u0159it v\u011brnost zna\u010dce. To zn\u00e1me p\u0159edev\u0161\u00edm z od\u011bvnick\u00e9ho a obuvnick\u00e9ho pr\u016fmyslu. Zde se firmy sna\u017e\u00ed uk\u00e1zat, \u017ee pr\u00e1v\u011b ta jejich zna\u010dka je nejlep\u0161\u00ed a speci\u00e1ln\u00ed. Jednodu\u0161e \u0159e\u010deno, vytv\u00e1\u0159\u00ed dojem speci\u00e1ln\u00edho klubu, do kter\u00e9ho pat\u0159\u00ed ti, kte\u0159\u00ed nos\u00ed jejich v\u00fdrobky. A lid\u00e9 se r\u00e1di c\u00edt\u00ed v\u00fdjime\u010dn\u00fdmi, tak\u017ee je to pom\u011brn\u011b efektivn\u00ed.Samoz\u0159ejm\u011b, ne v\u0161echny strategie jsou vhodn\u00e9 pro ka\u017edou p\u0159\u00edle\u017eitost. Je prac\u00ed marketingov\u00e9ho odd\u011blen\u00ed, aby posoudilo, kter\u00e1 z nich bude nejlep\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed, samoz\u0159ejm\u011b p\u0159i zohledn\u011bn\u00ed firemn\u00edho rozpo\u010dtu. A to nen\u00ed nijak jednoduch\u00e1 pr\u00e1ce. Jist\u011b jste si v\u0161imli, \u017ee o z\u00e1kazn\u00edka jako takov\u00e9ho zde v podstat\u011b v\u016fbec nejde, jen o to, aby co nejv\u00edce kupoval. A to si mus\u00edme uv\u011bdomit, ne\u017e za\u010dneme b\u00fdt nap\u0159\u00edklad v\u011brni jedn\u00e9 firm\u011b. Pro v\u0161echny jsou toti\u017e zdaleka nejd\u016fle\u017eit\u011bj\u0161\u00ed pen\u00edze.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Mus\u00ed b\u00fdt na\u0161e nab\u00eddka v\u017edy ta nejlevn\u011bj\u0161\u00ed?","item":"https:\/\/www.doel.cz\/musi-byt-nase-nabidka-vzdy-ta-nejlevnejsi\/#breadcrumbitem"}]}]